Hetchr was a centralized, bi-directional dashboard designed for developers, aiming to reduce the number of tools a developer uses alongside coding ones. By integrating popular tool APIs, we offered a dashboard that simplified actions and provided a comprehensive overview with ease, significantly reducing daily back-and-forth. It also allowed managers to gain a 360-degree view of team work in seconds. Unfortunately, we had to pivot because developers did not trust our tool enough to let it perform their actions, leading to an increase in time spent on tools instead of a decrease. This was a blindspot not anticipated during countless user interviews.
In leading the UX approach for the development of Hetchr, I initiated a deep dive into the daily challenges faced by developers. Through extensive user research, including surveys and interviews, I uncovered a critical need for a tool that consolidates various development tools into one efficient dashboard. I adopted a design thinking methodology, orchestrating brainstorming sessions that led to the ideation of a centralized, bi-directional dashboard. We iterated through prototypes, refining our solution based on real user feedback to ensure it was not only intuitive but also trusted by developers. Our user-centric design process emphasized ease of use, aiming to streamline workflows and enhance productivity, thereby addressing the core issue of tool fragmentation in the developer community.